Custom Retail Boxes as they were called a couple decades ago have evolved dramatically. For some products, packaging boxes with square or rectangular forms may be suitable. These custom boxes are not very attractive and lack a lot of detail in their design. With the retail space getting crowded more than ever, brands now need boxes that help boost sales efficiently. Although most brands and their packaging designers account for many required features, there are some that still get overlooked.

Boxprintinguk.co.uk is a packaging supplier you can trust for all fancy needs and requirements. Here are some commonly missing features modern custom boxes are found wanting even today:

1: Market Penetrating Branding

Although you will probably not see too many Custom Retail Boxes missing branding, it may not be done as effectively as required. There is a fine balance that exists between suitable branding and one missing certain elements of its perfect iteration.

·         Brand logos need to be placed right on custom boxes with maximum visibility

·         Color combinations for the whole boxes need to highlight brand logos more than anything else

·         Branding with logos and texts must be done in the perfect right sizes

·         Minimal boxes with focus on brand logos and texts work great for products and brands

Branding for retail custom boxes plays a vital role. More people are able to recognize and identify products from a certain brand, better they are likely to sell.

2: Attractive Design Customizations

Gone are the days when packaged products used to look plain. The only major benefit packaging in the past used to provide was product safety and protection. However, that is not the case anymore. Customers expect to see boxed products that make them pay attention to them.

This is achievable with fancy customized boxes for retail products. Packaging starts from its exact shape and presentation style. Shapes for custom boxes today go far and beyond square and rectangles of the past. Usually fancy shapes for boxes is a feature most brands can miss out on.

Offering your boxes, the perfect unique shapes they deserve is the best way to go. Not only fancy packaging shapes for packaging make products unique on retail shelves but also provide them that competitive edge.

3: Unique Product Selling Features

Something actually most retail products are missing on is a set of unique selling features in terms of how they are presented. Simple boxes that keep products safe while displaying certain branding and information are commonplace for many brands.

However, with certain unique selling features, brands can do so much better with their custom boxes. Take the example of gable boxes for retail products. These bagless boxes provide benefits of both a box and a bag. Innovations like this tend to go a long way in terms of brand and product presentability.

Other examples that are usually missing in Custom Retail Boxes are clear front boxes that display products from within. Toys, decorative products, tools and many other retail items can benefit from such creative designs. Be sure to include as many unique selling features for your boxes as possible.

4: Offers or Discount Prints

Product manufacturers are usually reluctant when it comes to printing offers and discounts on boxes. This maybe because some retailers and supermarkets might not comply with these offered discounts. However, this missing feature can actually bring a lot many benefits for manufacturers.

Displaying offers and discounts directly on custom boxes can make people pay much attention to products. Products from nearly all industries can benefit from such offer and discount printing. Stickers can also be used instead of prints to achieve this.

Despite the major benefits this printing technique can bring, this is often a missing feature for Custom Retail Boxes. Be sure to use attractive color schemes for these discounts. Often plain boxes with a single or even dual color tone with contrasting offer printing colors tend to work best.

5: All Those Little Things

Then there are all those little things that product manufacturers often tend to overlook. There can be many little things including:

·         The actual weight of the custom boxes. No customers like too heavy boxes that make products difficult to carry.

·         Size and dimensions of custom boxes shouldn’t make products too large. Snug fit boxes actually make them more protective for products.

·         Color choices for boxes and printed designs can often be too bright and even distracting. It is important to find that right balance.

·         Custom inserts for products that might be too fragile are often missing for custom boxes.

·         Carrying cutouts sometimes are missing or otherwise tend to be too small and uncomfortable to hold for custom boxes.

Be sure to visit Box Printing UK to get custom boxes that suit your exact product needs. There are plenty of great choices to choose from with best materials and affordable prices.